A Broadcast campaign is a messaging service that allows sending messages to specific distribution groups delivered via SMS, Email, or Push.
Broadcasts serve as a way to accelerate the flow of data and information across a company or a large network of members. Organizations make use of broadcasts to communicate en-masse. This enables enterprise companies to relay important messages to their customers for informational or marketing purposes.
Distribution groups for Broadcast campaigns can be an opt-in based group (derived from the MO-based campaigns described in this document), a custom group or a combination of multiple groups.
Various techniques are used to deliver information to as many recipients as possible, in minimal time. We handle the encryption tools, server-side, storage space, and software to facilitate a smooth Broadcast messaging process.
To access the Blasting section in the platform:
Open the platform’s Main Menu
Click on the Broadcast option
Here you will see the type of Blasting Broadcast options available:
There are 5 types of Blasting Broadcasts available:
Broadcast: Delivery of one communication message to all selected recipients.
Broadcast by File: Configure for each recipient to receive different communications by loading a .csv file.
Personalized Broadcast: Communications that can be personalized for each recipient using variable fields.
Email Broadcast: Delivery of Email communication.
Email Broadcast Wizard: A blast via Email using responsive HTML templates
The Main Blasting Broadcast Screen shows all the past Delivered Blasts.
Here you will be able to view a few stats for each one such as:
Message Delivery Rate
Using the Status link, an Active Broadcast can be Suspended temporarily or Cancelled Permanently
Note that some broadcasts may show a % Sent greater than 100% in cases where messages have been retried or a fallback method was used