Personalized Broadcast

Using the Personalized Broadcast, messages sent to recipients will contain personalized fields varying the content for each recipient.

Personalized Broadcast Section

To access the PersonalizedBroadcast section in the platform:

  1. Open the platform’s Main Menu

  2. Click on the Blasting option

  3. Click the PersonalizedBroadcast option in the sub-menu

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Personalized Broadcast Main Dashboard

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Displays all the past Personalized Broadcast campaigns that have been Delivered, including a few stats for each:

  • Message Delivery Rate

  • Expected Messages

  • Sent Messages

  • Remaining Messages% Sent

  • Status

    • Using the Status link an active broadcast can be suspended temporarily or canceled permanently (please note that some broadcasts may show a % Sent greater than 100% in cases where messages have been retried or a fallback method was used).

Creating a new Personalized Broadcast

Navigate to the main Personalized Broadcast section of the platform

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To create a new Personalized Broadcast, click on the New Broadcast button displayed on the toolbar:

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This will open the Personalized Broadcast screen for configuration

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Personalized Broadcast Configuration

When creating a new Personalized Broadcast, here are the configuration fields:

Field

Description

File

The Subscription Lists contain the users that will receive the broadcast.

You must:

  • Upload a .csv File from your Computer

  • Select a File in a Dropbox account

Note

The uploaded Subscription List must follow the required structure guidelines.

  • mobile numbers must be the first field

  • text to be delivered to each user as the second field

    • Make sure that the text to be delivered will fit the channel maximum message size (140 or 160 characters for SMS, depending on the mobile operator)

  • You MAY use any arbitrary number of fields in the file.

Campaign Name

The name of the campaign. Please use a concise name and avoid special characters

Text

This is the message that recipients will receive.

Use {1} to reference the first parameter in the Excel or CSV file, {2} to reference the second parameter, {3} for the third, etc.

For example, if the .csv file contains the recipient name as the first parameter and a seat number as the second parameter:

13054957665, Frank, 31B

the text field could be:

Hi {1}, your seat number is {2}

Each user in the Subscription List will receive a personalized message including the field values from the .csv file.

In the previous example the message received by the recipient would be the following:

Hi Frank, your seat number is 31B

The message would’ve been delivered to the following mobile number: 13054957665

Delivery Method

Select the preferred delivery method:

  • SMS

  • Push

SMS Fallback

Note

Available ONLY when using Push as a Delivery Method.

If a user does not have the Application installed on their mobile device, the platform will fallback the delivery of the message using the SMS channel.

Shortcode

The Shortcode number used to send the SMS message.

Throttle

Control the speed and time of the delivery of the Broadcast.

Uncheck the No throttle option if you wish to throttle the delivery of the Broadcast. Enter the number of messages and the minute period in which those messages should be delivered.

Starts On

By default Now is checked.

Uncheck the Now option to schedule the delivery for a later date and time

Periodic

Check the Periodic option to schedule periodic deliveries. Using this feature you can program your broadcasts to be redelivered on Daily, Weekly, Monthly and Yearly periods depending on your requirements

Restricted Schedules

Uncheck the No Restricted Days option to define a restricted set of weekdays on which the users must not be messaged. Uncheck the No restricted hours to enter the time at which users must not be contacted. Using this option you can prevent messages to be delivered at sensitive times, for example before 8:00 am or after 10:00 pm (the default)

Once finished configuring the Personalized Broadcast, click on the Preview button to see the list of all the messages that will be delivered to the Subscription List users. Once you validate the fields and delivery, click on the Send button to activate the Personalized Broadcast.

You will be directed to the Main Personalized Broadcast Screen where you will see delivery information of the Personalized Broadcast in real-time.

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