Geofencing is a Location-based Service that allows triggering Campaigns to mobile users that are in or out of a defined virtual perimeter of a real-world geographic area.
A major advantage of using Geo-Fences is that there is no need to preload a Subscription List relevant to the Campaign, as it provides a contextual interaction with mobile users based on their physical location.
Send a Welcome Message when customers enter a retail store or deliver an Experience Survey when they exit.
Provide parking or seating guidance to customers when entering a sports/entertainment venue.
To enter the GeoFence section of the platform, do the following:
Open the Main Menu located in the upper left-hand side of the platform
Click on Interactive Campaigns
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Select GeoFencing from the options
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You will be presented with the following Main GeoFence Screen:
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To create a new GeoFence Location, you must navigate to the Main GeoFence Screen
Click on the New button:
The New GeoFence Configuration screen will show:
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To create a New GeoFence, the following fields are needed:
Field |
Description |
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Enter a query |
In this field, you may enter the name or address of the location using the Google Maps search. The pair latitude/longitude will be placed on the point where the virtual fence will be placed. |
Name |
The name of the campaign. Please use a concise name and avoid special characters |
Text |
Enter a rich format message that will be delivered to the final user as a Push message. |
Campaign |
Used to trigger a predefined Interactive Campaign. This will replace the manual call to action that is configured on it. |
Radius around address |
Defines the virtual fence from the selected central configured location point. |
Type |
Select the type event that will trigger the alert which includes:
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Limited Delivery |
Input the number of minutes the platform must wait after the first notification was delivered before the sending of a second notification. |
Starts on |
Now is checked by default. Uncheck the Now option to schedule the delivery for a later date and time |
Availability |
Configure the schedule of the delivery of messages. By default, delivery is allowed every day of the week at any time. |
Once you have configured the following fields, click on the Save button to enable the GeoFence.
GeoFence Configuration Example
The following is an example of a configured GeoFence location for a Soccer Match at a Stadium.
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Once user that have the selected Application downloaded on their mobile devices, they will receive the following notification:
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