This is the latest Messangi platform that is powered by the latest technology stack and a scalable microservice architecture. It gives users the ability to deploy a wide range of customer engagement campaigns using a visual user interphase or APIs.
The Mobile Master Control (MMC) platform is Messangi's legacy platform enables brands to provision, create, deploy and manage interactive mobile campaigns, all from one place. It allows for the ability to modify and receive campaign data insights in real-time to improve outreach and overall experience for the customer. Configure end-to-end mobile engagement solutions that include: SMS, Email, Push Notifications, Mobile Wallet Passes, and Interactive Campaigns.
The platforms consist of 3 different components:
The SMPP server developed by Messangi allows customers to send and receive SMMS Messages from all the mobile operators with which Messangi holds connectivity. Messangi supports SMPP v3.4 TRX or TC/RX Mode
The SMPP (Short Message Peer-to-Peer) protocol is an open, industry standard protocol designed to provide a flexible data communications interface for the transfer of short message data between External Short Message Entities (ESME), Routing Entities (RE) and Message Centres (MC). It is a means by which applications can send SMS messages to mobile devices and receive SMS from mobile devices. This is done using an SMPP connection with a Short Message Service Center (SMSC), SMS gateway (UK), SMPP gateway or hub.